RH Brand Salience
RH Brand Salience
A 'top of the sales funnel' animation to introduce audiences to Red Hat, their brand and their ethos.
Client
Red Hat // MediaNerd
Year
2024
Category
3D Motion Design
Live Project
vimeo
Overview
Overview
Our friends at Red Hat approached us with an interesting brief. They were in need of an eye-catching video that could both attract prospective clients on socials, but also be used as a screensaver and brand enhancement tool at live events and marketing booths.
Our friends at Red Hat approached us with an interesting brief. They were in need of an eye-catching video that could both attract prospective clients on socials, but also be used as a screensaver and brand enhancement tool at live events and marketing booths.
Overview
Our friends at Red Hat approached us with an interesting brief. They were in need of an eye-catching video that could both attract prospective clients on socials, but also be used as a screensaver and brand enhancement tool at live events and marketing booths.
The outcome
The outcome
I undertook this entire project, in a very collaborative workflow with the Red Hat brand team. The goals and criteria of the animation were not to inform, but rather to be a bright and colourful video that would draw in the attention of speed scrollers and glancing eyes at live events.
Our aim was to get people into conversation with Red Hat at the top of the sales funnel, where the rest of their marketing and sales teams could then further engage.
I undertook this entire project, in a very collaborative workflow with the Red Hat brand team. The goals and criteria of the animation were not to inform, but rather to be a bright and colourful video that would draw in the attention of speed scrollers and glancing eyes at live events.
Our aim was to get people into conversation with Red Hat at the top of the sales funnel, where the rest of their marketing and sales teams could then further engage.
The outcome
I undertook this entire project, in a very collaborative workflow with the Red Hat brand team. The goals and criteria of the animation were not to inform, but rather to be a bright and colourful video that would draw in the attention of speed scrollers and glancing eyes at live events.
Our aim was to get people into conversation with Red Hat at the top of the sales funnel, where the rest of their marketing and sales teams could then further engage.
Credits
Credits
Concept -> Final Delivery: Jason Fowler
Sound Design: Will Brown
Concept -> Final Delivery: Jason Fowler
Sound Design: Will Brown
Credits
Concept -> Final Delivery: Jason Fowler
Sound Design: Will Brown
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